Black hat search engine optimization
Black hat search engine optimization or SEO practices are scorned by users, legitimate SEO professionals and of course, the search engines themselves, particularly Google. Back in the day, these practices would have given you automatic first page rankings, but now, it’ll probably bring you down big time. Remember, if you want to rank well and gain traffic, resort to white hat SEO – you’ll have everything to gain and nothing to lose. So, how exactly can you avoid these practices? Simple: just avoid doing the following: Steps Avoid posting unrelated keywords: Let’s say that you’re creating content for your e-commerce website dealing with the construction and delivery of the wooden furniture. In this case, insert and input keywords like “wooden cabinets”, “wooden coffee tables”, “wooden drawers” and “oak cupboards”. Having said that, be sure to avoid putting in sentences like “Emma Watson makes use of our wooden cabinets due to its high quality and master craftsmanship”.
Be sure to put keywords related to your website and its content! Keyword stacking and stuffing: Speaking of keywords, aside from creating quality content with their aid, be sure to avoid putting them in EXCESSIVE amounts. In this case, excessive means more than three percent. Make sure that your keyword density is quite low, about one to three per 100 words, so as to not pass off as spam when Google bots start to crawl all over your website. Aside from which, also be sure that the keywords are inserted like they are part of the sentence, like this: “Our oak cupboards are waterproof and are handmade and painted”, not like “Our oak cupboards are as good as our wooden cabinets, much like our wooden coffee tables”.
This will pass off as spam to search engines and gibberish to users. Cloaking and deception: This is the lowest and most despicable form of black hat SEO. This is the act of presenting search engines with one type of content while providing users with another. For example, you are advertising and patterning your website’s content about streaming live Crystal Palace FC matches online and that you’re a licensed partner (all false, of course). When users visit your website, they will expect to watch the matches for free, but instead you provide a banner advertisement masquerading as a video player. This practice will guarantee an automatic Google penalty and a frustrated user. Hidden text: Though this was once considered as an ingenious way of deceiving search engines, Google hates it and it has successfully taken the necessary steps to nullify its effects.
Hidden text can take a number of forms: first is text filled with keywords that is too small, and second is text that is of the same color as the background. These are not meant for the users, but for the search engines. Remember, even if your surrounding content is well written, you may incur a penalty if search engines detected truckloads of hidden text on your web pages! Tips Research white hat SEO practices on various search engine marketing blogs and websites. Read Google, Bing and Yahoo’s web master and anti-spam guidelines. Keep your text and keywords straightforward, clear and concise. Things You’ll Need All of the above mentioned information. White hat SEO procedures. Truckloads of inspiration.