SEO is in one hand the most powerful online marketing tool, in another it is the most complex and in yet another the most unpredictable. Yes, we have three hands around here…
Search Engine Optimisation (or SEO for we jargon hungry boffins) is the process of making your website friendly with Google. If your website and Google are buddies, then hey presto you will get lots of people visiting your website and in turn higher sales. Jump onto www.google.com quickly and type in “Hotel Sydney” and after the AdWords ads (which occupy the top three spots) you will see the first “organic” result. Whoever sits in position number 1 is the SEO King of that particular keyword.
Is your website on the front page? If not, click on the 2nd page and then the 3rd etc… until you find yourself. The truth is, if you can’t find yourself on the front page, you don’t really exist. Less that 2% of people click through to page 2 and the numbers go down even further after that.
If you tried the little exercise at the top of this piece and you couldn’t find yourself on the front page, then contact us and we will do our marketing analysis to help you work out how we can best grow your business.
If you are looking for fast results, then I suggest you give us a miss, try one of the spammy SEO emails you are getting every day. Waste a few hundred dollars then contact us to fix the mess. Hey, why not? Live a little! SEO is not a quick process, it generally takes many months to get your website to perform well in the search engines and patience is required.
To read more information about SEO please click here http://theonlineco.net/google-seo/ for a deeper explanation. Alternatively, call us on 1300 651 527. We would love to have a discussion with you.